Gentle daily cleanse
Shampoo Dreams
A gentle, sulfate-free cleanser that removes buildup without stripping moisture. Leaves curls clean, soft, and ready for the next step.
$29.75Add to cart
For the parent who reads every label
Clean Products For Curly Crowns
The first curl care line your children actually deserve.
No sulfates. No parabens. No compromise.
Leaping Bunny Certified
Free of six harsh ingredients
Founded by a stylist of 25 years
You found us
If you have been searching for clean care that actually works on your child's curls, you are home.
We see you reading every label. Trying product after product. Carrying the quiet worry that you might be getting your child's hair, and what it means to them, wrong. You are not. You just needed a guide.
REIGN is that guide. Professional grade, fully clean formulas and real curl education, built so your child grows up knowing their hair is a crown.
Made with love, for the parents in it with us
The collection
A clean routine for your little one's curls.
Professional grade, fully clean formulas. Always direct to you.
Detangle and soften
Conditioning Clouds
A lightweight conditioner that melts through tangles, softens the curl pattern, and adds moisture without weighing curls down.
$29.75Add to cart
Moisturize and define
Magical Leave In Cream
Moisturizes and defines in one step. Reduces frizz, seals in hydration, and gives curls their shape without crunch.
$27.75Add to cart
Bundle and save
The clean wash day duo
Wash Day Essentials
Shampoo Dreams and Conditioning Clouds. The clean foundation of every wash day.
$52.50Add to cart
The complete routine
The Full Crown Set
All three essentials. Shampoo Dreams, Conditioning Clouds, and Magical Leave-In Cream.
$73.25Add to cart
The REIGN Clean Standard
Free of six harsh ingredients. Without exception.
Clean is not a marketing word here. It is a standard we set and hold ourselves to on every ingredient in every product. No exceptions, ever.
- Sulfates
- Parabens
- Phthalates
- Mineral oil
- Silicones
- Synthetic fragrance
Scented with essential oils only. Never synthetic fragrance.
Leaping Bunny Certified cruelty free. Every product. No animal testing, ever.
Curl Academy
Real curl education, from a 25 year professional and mother of a curly haired child.
Curl confidence starts with knowing what your child's hair actually needs.
01
A Wash Day Routine That Actually Works For Your Child's Curls
Wash day can actually be a bonding experience. Once you know your child's curl type and porosity, this simple, judgment free routine...
Read the guide →
02
Flagship seriesPorosity, The Missing Piece Every Curl Parent Needs To Know.
Porosity decides more about your child's curls than curl type ever will, and almost nobody explains it to parents on day one....
Read the guide →
03
Find Your Curl Type, and Why It Is Just the Beginning
Curl typing, the familiar 2A through 4C system, is a useful starting point, but it was never meant to be a rulebook....
Read the guide →
Behind the brand
“Every curl is a crown. Raise them to love every curl before the world tells them otherwise.”
Stephanie Allyn Pohl
Founder · Celebrity hairstylist, 25 years
When Stephanie had her child, she went looking for clean, effective curl care for children and found a gap her professional access had hidden from her. The products she found forced families to compromise, choosing between clean ingredients, effective results, and an accessible price. REIGN is her answer to that call.
Read the full storyThe REIGN Letter
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